Featured Communications and Knowledge Management Products
- Online Training: LTPR Massive Open Online Course (MOOC)admin2017-12-01T13:48:18+00:00
- Video: USAID’s Mobile Application to Secure Tenure (MAST)admin2017-12-01T13:49:11+00:00
Why Choose Cloudburst Communications?
Our unique approach celebrates our clients as thought leaders by designing strategic communications plans that pair best practices in integrated marketing and communications with research and data, successful programming, digital marketing and public relations storytelling that highlight the human face of your work.
Cloudburst’s multiple areas of expertise inform each other, enabling us to provide you with communications and knowledge management services that are informed by rigorous research, analytics, training best practices, and more. Our extensive experience with both international and domestic issues translates to effective communications that can reach both local and global audiences.
Cloudburst enables clients to tell their stories through compelling graphics and content which can travel across all media. Our communications team is recognized for our highly visual content, including expertise in photography and storytelling that highlight the human face of development programming and project successes. Cloudburst’s communications team can leverage existing multimedia resources as well as capture in-the-field stories and photographs that demonstrate the importance of programming work and its positive impact on communities.
- Photography and Storytelling
- Videos and Animations
- Graphics, Postcards and Posters
- Data Visualization
- Print Management and Production
The Cloudburst Group offers innovative digital solutions for communications, marketing, and social media to engage with your stakeholders and reach an increasingly larger target audience. Our digital services implement best practices in website and app development, to ensure that your website showcases key information and resources that are important to your organization in a way that your audience will fine aesthetically appealing. Our email and social media marketing strategies will extend your brand through multiple touch points and drive traffic to your website. Cloudburst offers service to manage and develop content for your digital programs, including website content, social media, email, and blogging. We help our clients maintain these services over time through analytics support and assisting our clients to manage their digital assets such as photo libraries, knowledge management of content from multiple sources, and project management. Cloudburst also helps our client use digital media to share important news and information around an issue through media scans and targeted blogger outreach.
- Web and App Development
- Information Architecture
- Content Management and Development
- Digital and Social Marketing
- Email (Newsletters, Event Promotions, Featured Stories, and Media Scans)
- Social Media (Strategies, Toolkits, and Graphics)
- Website and Digital Asset Management
Cloudburst has developed issue driven communications for global development and for U.S. based housing, homelessness, and public health. Our team of subject matter experts develops and disseminates high-impact research publications to strengthen knowledge around important technical topics. We have developed issue briefs that provide a detailed analysis of the intersection of land tenure alongside other key global development priorities and we have created fact sheets and briefers providing a short overview of critical topics and existing research that can introduce an issue to new audiences. We have authored and updated in-depth country profiles that examine land tenure considerations within a national context, providing important information to researchers, development practitioners, and U.S. Government staff who are seeking to improve their familiarity of development issues within a country.
Our communications subject matter experts bring more than a decade of experience with media outlets in the U.S., Africa, Asia, and the Middle East and our team has traveled to project sites in communities across America and to six countries on three continents to capture photos, videos, and interviews that tell the powerful stories behind the issues and provide context about the impact of our clients work.
- Disaster Relief and Recovery
- Economic Growth
- Environmental Issues and Compliance
- Food Security
- Gender and Women’s Empowerment
- Humanitarian Aid and Conflict
- Land Tenure and Property Rights
- Migration Patterns
Cloudburst has extensive experience developing institutional content, such as featured website pieces and newsletter copy, and can provide writing support in the form of ghostwriting or providing structure and guidance around blog content development. Cloudburst has place articles in strategic media outlets to reach our client’s target audiences, including Devex, the International Food Policy Research Institute (IFPRI), and Interaction.
- Institutional Writing
- Media Placement
The Cloudburst Group offers social behavior change communications services to effectively integrate programming into local systems and reach target audiences. Our communications experts will work with on-the-ground project teams to harmonize communications and training with programming, raise awareness of the benefits of public services and project activities, and influence individuals, communities, and societies to adopt practices that are important to improving programming outcomes, such as reducing poverty, increasing gender equality, ensuring tenure security, improving public health, and strengthen disaster resilience.
Cloudburst will identify the social and cultural barriers preventing the adoption of practices and design a communications strategy using proven social behavior change communications methodologies that are tailored to fit the local context, including identifying social influencers and champions who can drive change; training and working with local advocates to educate communities and build support from the ground up; and establishing training of trainers (TOT) to reinforce and share learnings and create an outlet to facilitate two-way discussions between target groups within the community and project implementation teams. Cloudburst will promote local services, building in-country capacity that can keep costs down and improve programming’s long-term sustainability. Cloudburst will amplify community outreach through local cultural events and media, citizen journalism, radio, and television. To optimize the media mix, we will determine the primary channels where target audiences receive information and disseminate messaging using these established networks. Cloudburst will also identify metrics to assess the reach and effectiveness of communications that drive change.
- Communications Assessment and Audience Analysis
- Strategic Communications Planning and Program Design
- Media and Outreach Content Creation
- Implementation Training of Project Staff
- Facilitation of Training-of-Trainers
- Media Relations and Influencer Engagement
- Communications Monitoring and Metrics
The Cloudburst Group designs and implements full service strategic communications programming including, multi-channel marketing, digital communications strategies, and behavior change communications plans customized to resonate with your audience. Our strategic communications will establish effective messaging to reach your audiences as well as identify the most effective channels for engagement and our results based data-driven approach will identify the metrics to gauge your campaign’s success.
- Multi-year Strategic Communications
- Multi-channel Communications Campaigns
- Editorial Calendar Planning
- Media Dissemination Planning
- Key Message Development
- Audience Analysis and Targeted Marketing
- Stakeholder and Target Audience Mapping
- Analytics and Reporting
- Brand Identity
The Cloudburst Group has supported a full range of events, workshops and provided conference support highlighting our client’s thought leadership. Cloudburst has provided event support for our clients at high profile events for both domestic and international clients. For USAID, we have supported four World Bank Land and Poverty Conferences; the Global Landscapes Forum (GLF) a side event to the United Nations Climate Change Conference in Paris (COP 21); and the United Nations Food and Agriculture Organization (FAO)’s Council on Food Security (CFS). For HUD, we have provided expert guidance and best practice presentations at annual National Alliance to End Homelessness (NAEH) and National Human Services Data Consortium Conferences (NHSDC) and have coordinated national policy level discussions for the Federal Interagency Council on the Homeless with involvement of Secretary-level officials. For HHS, we hosted expert panels on study designs and data collection for evaluations of underage drinking and prescription drug abuse programs and facilitated task force meetings to review the evidence base for promising chronic disease prevention programs. Additionally, Cloudburst has designed and implemented roundtable and brown bag workshops.
For increasingly global and online audiences, Cloudburst also hosts expert panel events online with targeted media campaigns to reach key audiences and raise awareness of our client’s programming. These online events have resulted in global audience participation and increased client reach.
- Logistical Support for Roundtables, Workshops, and Expert Panels
- Talking Points and Visual Presentations
- Subject Matter Expert Presentations on Academic Papers, Policy Briefs, and New Technologies
- Event Marketing Campaigns
- Exhibit and Conference Displays, including Booth Staffing
- Event Flyers and Take-aways